Steve Jobs bio pic is called jOBS

Well if that is the most painful title of a biopic(biography picture) yes you read that correct jOBS. Are the producers really trying to be that clever? Seriously that title makes most people's eyes water or at worst bleed.  Surely something simple like iJobs or may be jobs, of wow , there are just so many other possibilities " i, Jobs perhaps"?  This is the biopic starring  Ashton Kutcher.

9to5mac has a fraction more detail about this, including most user comments feeling quite disturbed by the capitalisation of the title

It has it's own website too thejobsmovie.com