Annoying writing styles

Write so we don't have to
 spend so much time reading.
 Get to the point please. Now. Thank you.

Just read an intriguing headline on SMH, actually it's the dailylife.com.au subsection.

The headline reads: The one thing no parent talks about.

OK, so that's a great headline grab. We want to read more to know what that 'one' thing is about.  But oh, no, it's never going to be that simple is it.  The first paragraph goes

 "There is a secret nobody ever tells you about kids. We've all heard the parents of young children protesting about how they never get to go out and have fun anymore, and about how they have to spend every waking moment running around after their children - every moment that the child is awake, that is, which often coincides with moments when the parent would much rather be asleep.

Oh for freak's sake!! still NO indication what this story is about... Even the second paragraph says ZERO about what that "One thing is" . I suppose this is just a form of clever editing. Clearly I have time to even write about this.

Anyway the answer, on the FOURTH Paragraph down, as it turns out, is that parents don't talk about "they actually are having fun with their kids" .... Four paragraphs of rambling??? get to the point please, stop setting the scene!. We are too time poor. We want to know now. Not amble through a whole 4 paragraphs of boring blah blah blah...

Anyway I suppose that's the style of that Magazine website.